COOKIES

Our website logs IP addresses and uses tracking technologies (any non-essential tracking technologies will only be used with your consent) such as cookies and pixel to allow us to understand how our website is used. Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our website.

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer's hard drive.

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly. 

We use the following types of cookies:

  • Strictly necessary cookies. These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart or make use of e-billing services.
  • Functionality cookies. These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences.
  • Analytical or performance cookies. These allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
  • Marketing cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.

With the help of cookies, we and External Third Parties can present you with customised content and adverts that will be of more interest to you. We also use cookies to remember your passwords for you so you don’t have to re-enter them each time you visit the site. You have the option of setting your browser to reject cookies. However, if certain cookies that track your details are rejected then we won’t be able to pre-fill any data on the site or direct you to the correct stage on your next visit.

The cookies the website uses are essential and/or enable us to:

  • Estimate the number of customers and usage pattern;
  • Store information about your preferences, and so allow us to customise our website and to provide you with offers that are targeted to your individual interests.
  • Speed up your searches.
  • Recognise you when you return to our site.

Cookies will also allow you to use our website in a way that makes your browsing experience more convenient, for example, by allowing you to store items in an electronic shopping basket between visits. If you register with us or complete our online forms, we will use cookies to remember your details during your current visit, and any future visits provided the cookie was not deleted in the interim.

Please note that the following third parties may also use cookies, over which we have no control. These named third parties may include, for example, advertising networks and providers of external services like web traffic analysis services. These third party cookies are likely to be analytical cookies or performance cookies or marketing cookies.

The third party cookies used by our website include:

To deactivate the use of third party advertising cookies, you can choose your preferences by clicking the cookie controller displayed at the bottom right of your screen. You can also clear all previously stored cookies using your broswer settings.

You can choose which analytical, functionality and marketing cookies we can set by clicking on the button(s):

Strictly essential cookies    OFF
Functionality cookies    OFF
Analytical or performance cookies    OFF
Marketing cookies    OFF

However, if you use your browser settings to block all cookies (especially essential and functionality cookies) you may not be able to access all or parts of our website.

Google Analytics and Cookies

Our website uses this web analytics service operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). The cookies from this service are stored on your computer and allow an analysis of the use of the website by you. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. You can prevent the collection of your data by Google Analytics by switching Analytical or performance cookies. You can also prevent the data generated by cookies about your use of the website (incl. your IP address) from being passed to Google, and the processing of these data by Google, by downloading and installing the browser plugin available at the following link. 

Google Analytics Remarketing / Retargeting and AdWords

In order to improve the experience of our customers, we use remarketing (also known as retargeting) as a method to advertise online. Our website uses the features of Google Analytics Remarketing combined with the cross-device capabilities of Google AdWords. This service is provided by Google. This feature makes it possible to link target audiences for promotional marketing created with Google Analytics Remarketing to the cross-device capabilities of Google AdWords. This allows advertising to be displayed based on your personal interests, identified based on your previous usage and surfing behaviour on one device (e.g. your mobile phone), on other devices (such as a tablet or computer). Once you have given your consent, Google will associate your web and app browsing history with your Google Account for this purpose. That way, any device that signs into your Google Account can use the same personalized promotional messaging. To support this feature, Google Analytics collects Google-authenticated IDs of users that are temporarily linked to our Google Analytics data to define and create audiences for cross-device ad promotion. You can permanently opt out of cross-device remarketing/targeting by turning off personalized advertising in your Google Account; follow this link. The aggregation of the data collected in your Google Account data is based solely on your consent, which you may give or withdraw from Google. If you are a registered Facebook user, you may also receive targeted adverts.

Google AdWords and Google Conversion-Tracking

Google AdWords is an online advertising program from Google. As part of Google AdWords, our website also uses so-called conversion tracking. When you click on an ad served by Google, a conversion tracking cookie is stored by your browser on your computer. These cookies expire after 30 days and are not used for personal identification. Should you visit certain pages of the website and the cookie has not yet expired, Google and the website can tell that you have clicked on the ad and proceeded to that page. The information obtained using the conversion cookie is used to create conversion statistics. We do not obtain any information that can be used to personally identify you. If you do not want to participate in tracking, you can opt-out of this by disabling the Google Conversion Tracking cookie by changing your browser settings. In doing so, you will not be included in the conversion tracking statistics. 

Google Tag Manager

The Google Tag Manager is a service provided by Google Inc. with which tags can be created, updated and managed. Tags are small code elements on our website which, among other things, serve to measure traffic and visitor behaviour, to capture the impact of online advertising and social channels. When you visit our website, the current tag configuration is sent to your browser. It contains instructions on which tags to trigger. The tool itself does not collect any personal data. However, the tool makes it possible to trigger other tags, which may in turn collect data.

Google Customer Match

The Google Tag Manager is a service provided by Google Inc through which we can upload your Contact Data and create advertising and marketing campaigns. Our ads can then be seen when you use Search Network, YouTube, and Gmail or browse on the Google Display Network etc. You can control the adverts you see on Google services, including Customer Match ads, through your Google Ads Settings.

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